Peloton Testing Out Bundled Pricing as Company Looks for Boost
Aiming for More Subscribers Interest in at-home workout solutions is cooling as the pandemic wanes. Peloton (PTON) currently has 6.6 million members, and the company is now tinkering with its pricing model in the hopes of attracting new customers. The firm’s competitors include Hydrow, Tonal, and Lululemon (LULU), which also [...]